About Sphinx Management Group

Sphinx Management Group, known as SMG, was founded in 1999 to bring meaningful Black cultural programming and top-tier entertainment to college campuses. At our peak, from the early 2000s to the early 2010s, SMG was the largest Black-owned agency in NACA, producing 8 to 10 homecoming concerts a year.

Over the years we have booked many of the biggest names in Black culture. Concert headliners have included Kanye West, Kendrick Lamar, 50 Cent, J. Cole, T.I., Lil Wayne, Erykah Badu, John Legend, Ludacris, and Fred Hammond. On the comedy side, we have booked Kevin Hart, Tiffany Haddish, DL Hughley, Katt Williams, Craig Robinson, Mo’Nique, Finesse Mitchell, Gary Owen, and Sommore. Our speakers have included Spike Lee, Stephen A. Smith, Dr. Cornel West, Dr. Michael Eric Dyson, Dick Gregory, Nikki Giovanni, Roland Martin, Dr. Marc Lamont Hill, and Sister Souljah, along with actors and personalities across film and television.

Long before he became a national television host, Terrence J booked KRS-One through SMG as a student at North Carolina A&T. Relationships like that are how we have always worked: connecting the people planning events with the talent that makes them unforgettable.

Today SMG represents The Sankofa Museum, alongside nationally recognized speakers and comedians. As the campus market has shifted, we are expanding beyond the college calendar into the places culture lives year-round: city festivals and annual events, public libraries, and community organizations. Our team handles the full process, from talent sourcing and routing to on-site execution, so every event runs smoothly and on budget.