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Chris Bridges, 11 September
1977, Atlanta, Georgia, USA. One of the new wave
of southern hip-hop artists to emerge at the turn
of the new millennium, Bridges began rapping at
an early age. He joined a Chicago, Illinois-based
crew at the age of 12, before moving to Atlanta
and rapping his way through high school. He landed
a production job with the city's Hot 97.5 station,
where as Chris Luva Luva he made his mark rapping
over promos on the night show. Saving enough money
to finance the recording of an album, Bridges
adopted the Ludacris moniker and released Incognegro
on his own Disturbing Tha Peace Entertainment
label. Buoyed by the success of the local radio
hit "What's Your Fantasy", the album
sold over 30,000 copies and attracted the attention
of several major labels. Bridges opted to sign
with Def Jam Records' new South imprint, recording
several new tracks with leading producers Organized
Noise, Jermaine Dupri and Timbaland for a remixed
version of Incognegro. Renamed Back For The First
Time, the album spawned the national radio hit
"Southern Hospitality". Following the
release of his sophomore album, Word Of Mouf,
Ludacris teamed up with his Disturbing Tha Peace
crew to record Golden Grain.
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